5 Top Creative Ways to Use Social Media in PR

Social media is no longer just an optional add-on to public relations (PR) strategies—it’s a fundamental tool for enhancing brand visibility, driving engagement, and building strong relationships with your audience. Discover how real-time engagement can foster loyalty, how LinkedIn can personalize B2B communications, and why contributing to industry publications can enhance your credibility. Let’s explore the top creative ways to integrate social media into your PR strategies.

Top Creative Ways to Use Social Media in PR

Strategy	Description	Example
1. Use Hashtags	Hashtags boost visibility and encourage audience interaction with your campaigns.	#JustDoIt (Nike): Inspires and engages people in fitness and sports.
		#ShareACoke (Coca-Cola): Encourages sharing Coke moments on social media.
		#TBT (Throwback Thursday): Popular for sharing nostalgic content, increasing engagement.
2. Build Relationships	Real-time engagement fosters a sense of community and enhances brand loyalty.	Wendy’s Twitter: Known for witty and responsive interactions that humanize the brand.
		Starbucks: Actively responds to customer feedback and suggestions, making customers feel valued.
3. Leverage LinkedIn	LinkedIn is perfect for B2B brands to share insights, updates, and personal stories to humanize the brand.	Microsoft: Shares tech innovations and leadership insights, positioning themselves as industry leaders.
		HubSpot: Engages B2B audiences with marketing tips and insights, enhancing their professional presence.
4. Contribute to Publications	Sharing expertise through guest posts and articles can build credibility and drive traffic.	IBM: Regularly contributes to industry publications, sharing expert insights.
		Adobe: Publishes in design and tech magazines, establishing authority in their field.
5. Engage Influencers	Partnerships with influencers can significantly extend reach and build authentic brand connections.	Daniel Wellington: Collaborates with influencers to showcase their watches in everyday settings.
		Nike: Partners with athletes and fitness influencers like Cristiano Ronaldo to authentically promote their products.

1. Use Hashtags

Hashtags can significantly boost the visibility of your posts by making them discoverable to a broader audience.

1. Research Trending Hashtags: Start by identifying hashtags that are popular within your industry and among your target audience.
2. Create Branded Hashtags: Develop unique hashtags for your brand and specific campaigns to make your content easily discoverable. Ensure they are catchy and relevant.
3. Engage with Hashtags Regularly: Use your chosen hashtags consistently in your posts across platforms. Encourage your audience to use them in their content too.
4. Monitor Hashtag Performance: Track the success of your hashtags using analytics tools to see their reach and engagement rates. Adjust your strategy based on what works best.

2. Build Relationships

Real-time engagement on social media fosters a sense of community and enhances brand loyalty.

1. Engage Actively: Regularly monitor your social media platforms for mentions, comments, and direct messages. Respond promptly and in a personable manner.
2. Share and Acknowledge User-Generated Content: Show appreciation for your customers by sharing their content that features your brand, and thank them for their support.
3. Create Interactive Content: Host live sessions, Q&A segments, and interactive polls to directly engage with your audience. This fosters a sense of community.
4. Monitor Feedback: Pay attention to customer feedback and work on addressing concerns. This will show that you value their opinions and are committed to improving.

3. Leverage LinkedIn

For B2B brands, LinkedIn offers the perfect platform to share industry insights, company updates, and personal stories that humanize the brand

1. Optimize Your Profile: Ensure your company’s LinkedIn profile is robust and up-to-date, with key information about your services, achievements, and values.
2. Share Valuable Content: Post articles, insights, and updates relevant to your industry regularly. Focus on adding value and demonstrating expertise.
3. Engage with the Community: Join relevant LinkedIn groups and partake in discussions. Comment on posts from thought leaders and partner organizations.
4. Network Strategically: Connect with industry professionals, clients, and potential partners. Personalized connection requests are more likely to be accepted.

4. Contribute to Publications

Sharing expertise through guest posts, articles, and collaborations with industry publications can build credibility and drive traffic to your brand.

1. Identify Relevant Publications: Research industry publications and blogs that accept guest posts or contributions.
2. Pitch Your Ideas: Reach out with well-crafted pitches that highlight your unique perspective and expertise. Ensure the topics are relevant to the publication’s audience.
3. Create High-Quality Content: When writing, focus on delivering well-researched and insightful content. Avoid overt self-promotion and instead aim to provide value.
4. Promote Your Contributions: Once published, share these articles on your social media channels, tagging the publication and anyone you referenced.

5. Engage Influencers

Partnering with influencers can significantly extend your reach and build authentic brand connections.

1. Identify Suitable Influencers: Look for influencers whose followers align with your target audience. Check their engagement rates and authenticity.
2. Build Relationships: Start by engaging with their content, commenting thoughtfully, and sharing their posts. This helps build rapport.
3. Develop Collaboration Proposals: Propose mutually beneficial partnerships that align with both the influencer’s content style and your brand message.
4. Track and Evaluate: Monitor the impact of these partnerships using analytics to measure KPIs such as reach, engagement, and conversions. Use the data to refine future collaborations.

Ready to make your brand shine?

If you want to elevate your brand’s visibility, drive engagement, and build strong relationships with your audience, GLOW is here to help. Our premium media network, top-notch marketing strategies, and innovative PR solutions are designed to empower your brand and deliver results.

Contact GLOW Media Group to start your journey to success!