7 Strategies To Make Your Pitches Stand Out
To write an effective PR pitch for the fashion, beauty, and lifestyle industries, it’s imperative to weave compelling narratives that grab journalists’ attention and offer real value to their readers. Here are seven strategies to help you create impactful PR …
How To Build Your Own Media List Like A Pro
Creating and maintaining a media database for PR pitching in the fashion and beauty industry is essential for effective outreach and campaign success. Although paid tools can be convenient, building a comprehensive media list without incurring additional costs is still …
7 Insider Tips for Building Better Relationships With Media
With credibility and authenticity at the forefront, understanding the intricate dynamics of media relations is crucial. Here are seven insider tips to help you build better relationships with the media, accompanied by a detailed do’s and don’ts table and the …
Public Relations vs. Marketing: Key Differences
Knowing the difference between public relations (PR) and marketing is key to a company’s success and reputation. Though both aim to boost a company’s presence and achievements, they use different approaches. Marketing typically promotes products or services to drive sales …
5 Top Creative Ways to Use Social Media in PR
Social media is no longer just an optional add-on to public relations (PR) strategies—it’s a fundamental tool for enhancing brand visibility, driving engagement, and building strong relationships with your audience. Discover how real-time engagement can foster loyalty, how LinkedIn can …
8 Common Myths About Public Relations
Public relations (PR) is frequently confused with publicity, but the two are distinct. While publicity focuses on generating media attention, PR is about building and maintaining relationships with various stakeholders. This involves strategic communication that fosters trust and credibility.
